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Driving Change – Secrets to being a Social Media Influencer

An interview with Neal Schaffer

In addition to being named one of marketing’s ten biggest thought leaders by CMO.com,  Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.

 

He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in February 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

 

During the episode, Neal gives practical advice on how to grow and utilize social media to help increase both your personal and professional influence.  He also discusses how someone with little to no online presence can still profit by becoming a nano-influencer and the benefits of doing so.  Whether you have high sales goals to hit by utilizing social media or just interested in growing a better personal/professional community, Neal covers how to do both faster and more effectively in this week’s conversation.