Neuroscience and Sales? Really?
Welcome to the first ever Science of Sales podcast! We are so grateful that you are here.
This first episode is all about laying the groundwork – really understanding how something as nerdy as neuroscience is related to sales situations, language and relationships. Our Founder & CEO, Jeff Bloomfield, will lay out the fundamentals of how understanding the neuroscience behind your customers’ decision-making process can dramatically increase your sales.
In addition, Jeff covers:
- Why it is important to recognize that our brains were built for preservation
- The basics of the “triune brain” and why it matters to salespeople
- How our brains instinctively take in information, and therefore how your customers’ brains are reacting to your sales & marketing messages
- How sales & marketing messages can bypass the skeptical brain and validate why a customer would make a buying decision
Throughout this episode, you will start to realize that most of these concepts might sound like you’re sitting in a lecture, but they’re often pretty natural responses. It’s understanding the why behind the what in a sales conversation that will help push you over the edge.