Life Science

Changing the Healthcare Conversation

What if you could build, deliver, coach and measure the impact of more compelling messaging
that drives consistent urgency to change by your physicians?

It’s not rocket science. It’s neuroscience.

As access to physicians trends LOWER year after year,
are you still doing the same things as a company?

Monitor Report

*ZS Associates Access Monitor Report 2015

Prescribers Chart

The inability to present new insight in a compelling and differentiated way… Leads to “NO CHANGE” in prescribing behavior.

Water Bottle

Thanks to technology, today’s physician has unlimited clinical data at their fingertips. When they do see a sales rep, they need to hear something to “grab” the attention of their “change” brain. Too often, they see the same information, rep after rep.

To them, reps are like bottles of water. Same content, different label. Change = Risk in the decision making centers of the brain. Would you change with no compelling reason to do so?


Cancer treatment before
Targeted Therapy

Scientific research has fundamentally shifted the way we treat cancer. Carpet bombing cancer cells with chemotherapy has evolved into much more effective targeted therapies, resulting in better outcomes and longer lives for our patients.

Research has also afforded us valuable insight into human decision making. Turns out, we’ve been carpet bombing the minds of our physicians and our teams with our message when there’s a much better way…

Isn’t it time to evolve the way we teach, train and equip our teams to be more effective communicators in every conversation? It’s not rocket science, but it is neuroscience.

It’s Time For A Different Approach

A better story, told a better way

Connect to Learn More…CONNECT TO LEARN MORE


Jeff Bloomfield

Jeff Bloomfield

President & Managing Partner

I grew up on a 100 acre farm in North Central Ohio. My Papaw bought that farm with his life savings, and it was on this very farm that I learned most of the lessons that have guided me through my personal and professional journey.

I can still remember learning how to drive when I was just five years old, standing between my Papaw’s legs on our old green John Deere tractor or helping him tend to the animals out in our giant white barn. He frequently reminded me how important hard work and perseverance was.

He also believed that problem solvers ruled the world and that with enough creativity, ingenuity and in our case, a little duct tape, that you could solve any problem and likely help anyone else solves theirs as well. He also taught me what I call today the “Platinum rule”. That you should treat others better than they expect to be treated. He would show that in little ways like borrowing old man Crouse’s red pickup when it always seemed it was on empty yet Papaw would return it, guess how? Full.

Finally, he taught me that family matters more than anything else. Long after your friends and co-workers are gone, your family will still be there so treat them accordingly. Unfortunately, he passed away of lung cancer when I was entering junior high but his dream for me was to go on and be the first person in our blue collar family to get a degree, so that’s exactly what I did. I ended up in the field of bio-tech where I had the blessing of leading some increadible teams made up of equally incredible people. I found that when I consistently demonstrated those beliefs my Papaw taught me, the entire team seemed to function at a higher level and relationships and results flourished.

In one of my last corporate leadership roles, I led a team to launch a drug for brain cancer and that’s where everything changed. As I poured over neuroscience articles, I discovered how the brain actually did things like build trust, makes genuine connections and how it makes a decision to change. Effective Leadership, Coaching and Selling is actually a science, and to positively influence others the way the brain is designed is teachable. Do what do you get when you put together the beliefs of a farm boy with the neuroscience of decision making? Braintrust. We help our clients dramatically improve results by the way they develop, create and deliver their message. It’s not rocket science. It’s neuroscience.

Prior to founding Braintrust, Jeff’s corporate career spanned the better part of two decades where he was known for:

  • Building and leading teams
  • Problem solving
  • Developing leaders
  • Building complicated launch plans
  • Creating multi-tiered training programs
  • Sales & Marketing integration

A few of the brands Jeff contributed to the success of:


Helped lead the multi billion dollar launch strategy, planning and execution for Avastin’s indications in:

  • Colorectal
  • Lung
  • Metastatic Breast Cancer
  • Renal Cell Carcinoma
  • Glioblastoma

Helped lead the multi billion dollar sales and marketing execution for Rituxan’s indications in:

  • Diffuse Large B-Cell Lymphoma
  • Indolent Lymphoma

Helped lead the multi billion dollar sales and marketing execution for Herceptin’s indications in:

  • Metastatic Breast Cancer
  • Adjuvant Breast Cancer

Helped launch Tarceva’s indications in:

  • Non-small cell Lung Cancer
  • Pancreatic Cancer

Helped market Taxotere’s indications in:

  • Non-small cell Lung Cancer
  • Metastatic Breast Cancer
Chet Tetta

Chet Tetta

Executive Vice President & Managing Partner

I grew up in a two bedroom apartment in a borough of New York City called the Bronx. My dad was the hardest working man I knew. He drove a bus on 5th Avenue for thirty five years. He woke up at 4:45 every day and I can remember him heading out the apartment door at 5:30 am with his paper sack lunch he made himself. He used to tell me that hard work is what makes the world go round and that everybody had a job to do to keep the world moving. My Dad never really liked driving a bus. It was a steady, reliable job that gave us a very comfortable life and my mom and dad a pension for retirement. Most of the guys he worked with didn’t treat people very well. He learned at a very young age how important it was to treat people in the workplace but more importantly how to treat customers.

He had a few simple goals every day. He had to keep the bus on schedule and keep people safe as he drove them to their jobs and back to their family in time for dinner. He taught me that precision is critical. From being on time for your bus route to the details he put into every job around the house I’d help him with. He used to say, showing up to work and working hard is table stakes in this life son, but being a smart worker will allow you to get more done than the next guy. That’s where his mantra of the right tool for the job came in. We once laid several hundred feet of concrete without a cement mixer. Well, now that I think about it, I was the cement mixer! This is where dad introduced me to be electric shovel. He joked that the energy that powered the electric shovel came from the person holding it! Having worked at a hardware store at a very young age he mastered matching the right tool for the right job. I just wish he would have rented that mixer for us to mix all that concrete. I could have avoided tons of blisters and all the aches and pains. I can still remember my dad leaning down at the end of the job and writing our initials in the far corner. He’d say, son, be proud of every job you do and never be afraid to leave your mark on this world.

My Dad continues serving others to this very day. He’s 78 and holds a part time job as a short order cook at the VFW hall in North Carolina. He prepares lunch for many veterans who served our country and every year delivers turkeys to retired military families in need. We would always talk about how important it was to take care of each other, especially those less fortunate.

I’ve taken those beliefs my dad taught me to heart and had the blessing of a career in healthcare where I’ve had the privilege of leading teams of incredible people to bring life saving therapies to treat cancer to market. I’d like to think that my initials are carved into the lives of the families that were positively impacted by the way I’ve tried to carry the torch as the son of a simple NYC bus driver who believed enough in me that I could make a difference in this world.

Throughout his career, Chet has excelled at the following capabilities:

  • Strategic thinking
  • Problem solving
  • Building highly knowledgeable sales teams
  • Talent development
  • Driving top line results
  • Leading change in difficult circumstances

A few of his key roles and accomplishments are:


Executive Director, Federal Markets

  • Oncology & Hematology contracting and clinical pathways strategy creation and implementation

Executive Director, Oncology Sales – Abraxane

  • Metastatic Breast Cancer
  • Non-Small Cell Lung Cancer
  • Adenocarcinoma of the Pancreas

National Director of Sales – Avastin

Helped lead the multi billion dollar launch strategy, planning and execution for Avastin’s indications in:

  • Colorectal
  • Lung
  • Metastatic Breast Cancer
  • Renal Cell Carcinoma
  • Glioblastoma

Q: “Why do companies expect their physicians to “change” when they haven’t given their sales reps any reason to change the way they communicate with them?”

Jeff Bloomfield, CEO, Braintrust