Are you ready to have a more meaningful and differentiated conversation with your prospects, customers and teams? At Braintrust, we have taken the latest in neuroscience to the next level, and turned it into a communication system that enables salespeople, marketers and coaches to do just that.
It’s no secret that trust and credibility are two traits customers look for and value the most when it comes to making a purchase decision as well as loyalty. A study conducted by the Corporate Executive Board found that 53% of all BUYING DECISIONS were dictated by the interactions and conversations buyers had with the field sales organization. It also shows that FIELD INTERACTION had more impact than PRODUCT (19%), BRAND LOYALTY (19%), and PRICE (9%) combined. A similar study conducted by Forrester Research, however, found that most (89%) of all sales calls FAIL to create any commercial impact whatsoever.
This shows that the way your sales people convey or present your company’s story impacts the success of your initiatives, product launches and corporate strategy. The greatest skill that separates the best salespeople from the rest is their ability to create trust and deliver a compelling narrative that drives urgency to change.
At Braintrust, we help companies institutionalize visual storytelling and insights-based selling techniques across the enterprise that creates TRUST, DIFFERENTIATION, an URGENCY TO CHANGE, and a clear BUYING VISION for their customers and clients.