Close more deals. Shorten sales cycles. Improve profitability.

Your biggest growth obstacle is actually STATUS QUO. Let us use the power of neuroscience to change your message, your delivery, your culture and your performance.
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OUR INSIGHT

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Sales Deals

72% of B2B Sales Deals end in 'No' or 'No Decision'

*source: www.market-bridge.com

Trustworthy and Credible

We believe people buy from people and companies they find trustworthy and credible

Common Barriers

We believe there are common barriers to revenue growth across industries and company size

Customer Conversation

We believe those barriers include lack of a differentiated message, and an inability to articulate value in the buyer journey and customer conversation

science revolutionize

We believe that companies who understand and apply this science revolutionize their approach to their market and significantly outperform their competition

science to decision making

We believe there's a science to decision making and creating urgency to change that creates trust and credibility

OUR PROCESS


Create Process

CREATE

Neurocentric messaging from Leadership to Marketing to Coaching all the way through the customer conversation.

Create Process

CONNECT

Build trust with your vision, your differentiated messaging, your coaching and your prospect conversations.

Create Process

CONTRAST

Differentiate using insight and visual storytelling to influence every conversation, internally and externally.

Create Process

CONVERT

Add clear value and gain stronger, faster commitment as a leader, a coach and a sales professional.


OUR PROGRAMS

Leadership I.Q.

Leadership I.Q.

Audience: Executive Leaders

One day immersive workshop on the neuroscience of trust, communication and leading change.

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Neuromessaging

Audience: Sales & Marketing Leaders
Neuromessaging

A two day immersive message development workshop utilizing buyer behavior insight and neuroscience.

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Neuroselling

Neuroselling

Audience: Field Sales Representatives

A two day skills development workshop focusing on trust and telling a more differentiated story in the customer conversation.

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Neurocoaching

Audience: Front Line Managers
Neurocoaching

A two day front line manager coaching workshop focused on the science of influencing successful behaviors.

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Brain

OUR CLIENTS

Combine storytelling, science, and sales

  • In a highly competitve market, connecting emotionally with customers is absolutely critical.
  • Create a dialed-in strategy that connects your value with your target buyer’s issues.
  • Truly connecting and helping customers solve problems together.
  • Tell better stories. Redefine who you are as a company and how your solution fits in. Recapture the emotional engagement you used to share with your consumers.
  • There is a scientific approach to how the human brain creates connection, builds trust, and makes a buying decision.
  • Develop a more compelling story, and a true understanding of how powerful an emotional connection can be for your sales team and your brand.
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WHAT OTHERS ARE SAYING...

About Braintrust…

At Braintrust, we’ve taken the latest neuro-science research and turned it into a communication system that enables sales people to have more meaningful and differentiated conversations with their prospects and customers.

It’s no secret that customers don’t buy from companies, they buy from people they TRUST and find CREDIBLE. As evidence, the Corporate Executive Board found that 53% of all BUYING DECISIONS were dictated by the interactions and conversations Executives had with the field sales organization. In fact, FIELD INTERACTION had more impact than PRODUCT (19%), BRAND LOYALTY (19%), and PRICE (9%) combined. That’s the good news! The bad news is that in a similar study, Forrester found that 89% of all sales calls FAIL to create any commercial impact whatsoever. As such, the success of your initiatives, product launches and corporate strategy often boil down to how well your sales people tell your story. Great sales people intuitively know how to tell a story that creates differentiation, yet few companies are able to replicate this skill and ability across the entire sales organization.

At Braintrust, we help companies institutionalize visual storytelling and insights-based selling techniques across the enterprise that create DIFFERENTIATION, an URGENCY TO CHANGE, and a clear BUYING VISION for their customers and clients.

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